What is Web Design?

Web design refers to the design of websites that are displayed on the internet. It usually refers to the user experience aspects of website development rather than software development. Web design used to be focused on designing websites for desktop browsers; however, since the mid-2010s, design for mobile and tablet browsers has become ever-increasingly important.

A web designer works on the appearance, layout, and, in some cases, content of a website. Appearance, for instance, relates to the colors, font, and images used. Layout refers to how information is structured and categorized. A good web design is easy to use, aesthetically pleasing, and suits the user group and brand of the website. Many webpages are designed with a focus on simplicity, so that no extraneous information and functionality that might distract or confuse users appears. As the keystone of a web designer’s output is a site that wins and fosters the trust of the target audience, removing as many potential points of user frustration as possible is a critical consideration.

Two of the most common methods for designing websites that work well both on desktop and mobile are responsive and adaptive design. In responsive design, content moves dynamically depending on screen size; in adaptive design, the website content is fixed in layout sizes that match common screen sizes. Preserving a layout that is as consistent as possible between de

Why is web design important?

First impressions really matter. We can’t stress this point enough: if you don’t have a strong web presence, you’re holding your brand back.

Prospective customers who search the web for your brand and find nothing might think you’ve gone out of business. If they search and find something subpar, they’ll get the impression that you don’t care much about your company or product. Make every relationship that begins on your website a great one by getting your web design right.

Now that you know what’s what and who’s who, let’s look at some tell-tale signs of great web design and what distinguishes it from not so great web design.

What does good web design look like?

Good web design isn’t subjective. With other types of design, like illustration or sticker design, a lot of what constitutes “good” is up to the viewer’s taste. With web design, the line between “good” and “not good” is much more defined. A well-designed website is a website that perfectly creates the experience your visitor is looking for.

Web design: what doesn’t work

We’ve gone over what good design is. Now let’s talk a bit about what it isn’t.

As a general rule, visitors shouldn’t have to do any work to use your website. The whole experience of using your website should be straightforward and intuitive.

Here are some examples: Clear calls to action are great web design; murky ones are bad web design. High contrast fonts are smart, effective web design; low contrast fonts that are hard to read are poor web design

How to get web design done

There are a few different ways you can get the website you need. The way that’s right for you and your company depends on how complex of a website you need, how much you want to spend and how much of the work you can do yourself.

You can work directly with a freelance web designer. Simply browse designer portfolios and pick the designer you like best and who fits the style and look you’re going for. A freelance designer can customize an existing template or design a completely fresh template for your website. If you want your website built from scratch, you can work with a freelancer who has the skills to make it happen.

Creating a website that works

By taking a hands-on role in your website’s design process, you’ll guarantee that you’ll get a website that meets or exceeds your expectations. Tell your web designer about your brand, your voice and what you plan to achieve with the website. The more information they have, the more equipped they are to deliver the perfect web design for you. Explain your vision to them and then let them work their magic.